Hey, Drop Site friends!
Below are tiny actions and helpful outreach resources that make a huge difference in helping new families find our farm.
Your community knows you, and your voice makes a big difference!
Thanks for being part of your community's outreach effort.
~Meg & Laura
🌾
NEIGHBORHOOD SIGN-UPS:
(in alphabetical order - Norfolk, remember you are Chesapeake/Norfolk now!:))
OUTREACH RESOURCES:
"What can I show people?"
Digital flyer - email, social media
PDF flyer - print, email attachment
This is the flyer:
"What should I say?"
Here's a sample outreach message:
Hi [name] (or friends, neighbors, group members, etc.),
Did you know that our community gets free local farm delivery of pastured pork, beef, poultry & eggs year-round? Our local drop site is [describe general location - ex. "in the Fieldstone subdivision near the hospital"]. Want to try it out? You can get $20 in store credit when you use this link to create your free account: [enter your referral link here].
Hope to see you at the drop site!
—[your name]
"Who likes to know about free neighborhood delivery from a pasture-based farm?"
Here's a list:
✔️ Spread the word to friends, neighbors, and coworkers, as well as members of your school, homeschool, sports, civic, church and parent communities. Think especially of those who prioritize healthy eating.
✔️ If you belong to a gym that promotes nutrition and the regular consumption of clean proteins, that's a great lead.
✔️ Many people with health conditions and chronic illness are advised to eat pastured meats - do you know anyone eating clean for a health condition?
✔️ Similarly, people who are into healthy living, wellness, and specific dietary protocols are often eager to hear of a convenient source of pasture-raised meats.
✔️ Don't forget the Foodies in your life - those people who know a lot about preparing and savoring high-quality food. They love the kind of food we produce, for good reason!
✔️ People who are knowledgeable about environmental issues, or care about ethical issues concerning the way animals are typically raised for food in America, are often huge fans of farms like ours as well.
✔️ Who else can you think of?
